Grand Opening of Sonocaia Estate – Sold Out

Grand Opening of Sonocaia Estate – Sold Out

All three days sold out!

Please keep an eye on this blog post channel for future Sonocaia events

sunrise on Sonocaia - Grand Opening of Sonocaia Estate - Sold Out
All of us at Sonocaia thank you, our long-time winery customers and blog post readers, for the support of this passion project. We’ll see you in November for the grand opening wine events. And keep an eye out for other fun event announcements coming soon.

Current ranch news:

Grape harvest – the 2023 harvest is running late all over wine country, and the same is true for our estate Sagrantino. As everyone knows so well, we had a very wet winter, finally; and a rather slow and cool-ish summer. We’re pushing harvest out as far as possible to coax the last critical flavors from the fruit. Right now, with this mini-heat wave, looks like harvest will be around October 12th. 

raw fruit 700x525 1 - Grand Opening of Sonocaia Estate - Sold Out

Sagrantino from the estate vineyard ripening perfectly in October 2023

Prickly pear margaritas – the cactus flowers have ripened and we’re once again enjoying prickly pear margaritas. The process is time-consuming, but well worth it. It’s a treat to enjoy the incredible color, flavor, powerful anti-oxidants…and the chance to enjoy some Mescal cocktails as the sun sets and the color of the sky matches the drinks.

Hens and Eggs – as the weather cools, the hens have started to molt, meaning they are dropping summer feathers in favor of warmer winter plumage. The energy required for this change causes egg production to dip.

The Pleasures of Farming – Fall is such a great time to harvest the fruit of so much summer labor. Here, potatoes, tomatoes, squash, and peppers fill the kitchen. Soon enough, the cold and rains will come and we’ll sit by the fire, eating and riding from this bounty, while the gardens enjoy a well deserved rest.

Honey harvest – this year’s harvest of honey was kept modest as we want the newest hives (Mann Lake, Bee Kind, and Ranger’s Wild Swarm) are left with ample reserves for the bees to over-winter. One hive got a bit out of control with honey comb built outside the “follower boards” and that was the portion that we harvested.

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Thanks again!

Warmly from Sonocaia

Ken and Cynthia

CBW and KW - Grand Opening of Sonocaia Estate - Sold Out

P.S. This just in

Our little town of Sonoma has an incredible number of non-profits serving many needs in our community. Last night, we attended thhe gala for the Sonoma Community Center. Dear friends Simon and Kimberly Blattner, stalwarts of our non-profit community, were honored as the 2023 Sonoma Community Center “Muse.”

And in the foreground of this photo, members of the Sonoma Valley Museum of Art, and equally worthy Sonoma non-profit.

SCC - Grand Opening of Sonocaia Estate - Sold Out

2023 Sonoma Community Center “Muse” Gala

Grand Opening Invitation to Sonocaia!

Grand Opening Invitation to Sonocaia!

Announcing the grand opening event of Sonocaia estate vineyard and winery

sunrise on Sonocaia - Grand Opening Invitation to Sonocaia!

Join us for a delicious wine and food experience at our new Sonoma estate, Sonocaia (So-No-Kai-Yah). As one of our loyal Hydeout and Dysfunctional blog post readers, you get first shot to this event. Tickets will sell quickly. Three dates to choose from: Nov 3rd, 4th, and 5th.

Ticketed reservations are required. Seating is very limited. Your ticket includes our inaugural 2021 estate reserve Sagrantino, plus new and current releases, older library wines, and curated charcuterie. All set in our new winery.

Instructions: Click on the link, choose ONE of three dates, select number of tickets (max of 2) then ‘Add to Cart’ and proceed through checkout.

Sonocaia’s Inaugural Launch Event – click here for tickets

If you are unable to purchase tickets, that means the date is already sold out. Please try another date. Or email us at info@sonocaia.com. We will be keeping a first-come first-served waiting list. Special discounts for wines purchased at the tasting will be automatically affilliated with your ticket.

Sonocaia’s Inaugural Launch Event – click here for tickets

About Sagrantino: Our estate grown Sagrantino is a boutique-scale effort and one of only three wineries in the entire United States dedicated this variety. The Sonocaia Sagrantino is a traditionally-made deep red wine that transports tasters to the hills of Montefalco, Umbia, Italy. A rare find in California, this varietal is relatively unknown in the new world and is sparking curiosity from both the casual traveller and the serious wine critic. We have painstakingly cultivated this highly regarded Italian varietal with meticulous sustainable farming. The resulting wine makes a bold but very approachable statement. Think of Cabernet or Petite Sirah in complexity and structure, but with the body and finish of a softer wine. The nose offers enticing aromas of red and black fruits, dark chocolate, cedar, earth, savory herbs, and a touch of oak spice. On the palate the wine shows a rich, full body with a lovely, long-lasting finish. These features make Sagrantino a wine that will last nicely throughout an entire meal.

Sonocaia’s Inaugural Launch Event – click here for tickets

To learn more about our estate Sagrantino, click here

To read about all of our wines, click here

Pronounce it like this: SO-NO-KI-YAH  SAG-RAN-TEEN-OH

We look forward to seeing you in November…

Ken and Cyn - Grand Opening Invitation to Sonocaia!

Ken and Cynthia in the new Sonocaia winery back in late winter of 2022 as construction is completed and oak barrels are moved in.

Tasting 50 year old California Cabernets

Tasting 50 year old California Cabernets

The experts shock me with a surprising achievement in a crowded field of arguably the greatest of the older California Cabernets. Read the compelling story and see the results of our blind tasting:

25 – 50 year old California Cabernets (1973-1999)

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Spoiler alert! Here is the end of the movie first. This photo is from the big reveal – after the tasting.

These 11 wines were carefully opened, decanted, bagged, numbered, and poured. These wines are mostly from my personal cellar from when I first became interested wine starting in my freshman year in college and up to my very first garage-made wine twelve years later.

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Heitz Cellars, Cabernet, Napa Valley, 1982, “Martha’s Vineyard”

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Stephen Zellerbach Vineyard, Cabernet, Alexander Valley, 1978 (Hanzell)

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Sebastiani Winery, Cabernet, Proprietor’s Reserve, ‘North Coast Counties’, 1977

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Beringer, Cabernet, Napa Valley, Estate, ‘Centennial Cask Selection’, 1973

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Seven Stones, Cabernet, Estate, Napa Valley, 1999 (the very first vintage, produced by me in the estate’s garage)

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Beaulieu Vineyard, Cabernet, Napa Valley, ‘Georges De Latour Private Reserve’, 1986

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Beaulieu Vineyard, Cabernet, Napa Valley, ‘Georges De Latour Private Reserve’, 1991

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Louis M. Martini, Cabernet, North Coast, 1982

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Grgich Hills, Cabernet, Napa Valley, 1984

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Firestone Vineyard, Cabernet, “Vintage Reserve”, Santa Ynez Valley, 1988

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Silver Oak, Cabernet, Alexander Valley, 1984

The results

Each taster scored their top 3 and bottom 1 wine (shown here).

The top half of this page is the individual scoring, the bottom half are the actual bottle codes. After the tasting and scoring, the list of wines was provided to the panel.

As a second thought experiment, before revealing the actual bottles, tasters attempted to match the 11 wines tasted to the printed list of 13 possible wines shown. The 2 French wines (from my father’s cellar) were not included in the tasting and were simply on the printed list as decoys – to see if anyone would take the bait. A few did.

1970s Cal Cab scoring - Tasting 50 year old California Cabernets

I could not believe my eyes! The clear winner? The 1999 Seven Stones! What? One of the first wines I ever produced. Not commercially either. Just made as a garage wine for our family. 

Was this for real? Indeed it was.The tasting was absolutely blind. The results completely legitimate. Tabulations were scored by a very reliable accountant.

Story: The Seven Stones, Cabernet, Napa Valley, 1999 was the very first wine produced from the Seven Stones vineyard in St. Helena, Napa Valley. Planted by me in 1996 at my parent’s estate in St Helena. We were still living in Burlingame, Ca., and I had only just started my vineyard development business above Silicon Valley. That company is still operating, see this link: La Honda Winery and Post and Trellis Vineyards in Redwood City, California. The 1999 was one of the very first wines of my career – now 25 years ago. I didn’t have any formal equipment, fermented it in the garage, no drains, no press, no filter, just raw manual labor all the way through to hand bottling and labeling the 2 barrels, about 50 cases. The 1999 vintage was never sold to the public, only consumed by our family. There might be a dozen bottles still around. But the ’99 is what lead to the eventual commercialization of Seven Stones, which now garners incredibly high critic’s scores and sells out every year.

Side note: That 1999 Seven Stones was a combination of amazing grapes and some good luck. With an undergrad degree in geology, years of field work, followed by an MBA; a decade later I took a few extension courses at Davis. And interned for a few weeks during harvest at the vaunted Staglin Winery in Rutherford, Napa. The winemaker at that time was Andy Erickson, now of Screaming Eagle and Leviathan and Favia, among others. But I was the very lowest man on the totem pole and naturally spent the entire “learning experience” dragging hoses and cleaning tanks. Those are the rudimentary skills I had to apply to the 1999 vintage.

1970’s panel “Winners” and “Worst of the Best” – details on the scores (we were stunned, and if you weren’t there you might not believe it):

Best of the best:

  1. Seven Stones, Cabernet, Napa Valley, 1999 was the clear winner overall. I alone knew that Seven Stones was the somewhere in the lineup, but I didn’t know where? No one else had a clue that a Seven Stones wine was in the tasting until after the reveal. And as proof of the ‘blind’ results, I actually chose the group’s least favorite wine as my personal favorite (ever the contrarian, as you’ll see below). One note – to be completey fair, the 1999 Seven Stones was the youngest wine in the lineup, and perhaps therefore the ‘freshest.’
  2. Louis M Martini, North Coast, 1982 – with arguably the second highest scores, we all just about fell off of our chairs as this wine sold for $3.79 at the time and had a peel-off plastic capsule. But, the cork was in superb condition. It was considered a spaghetti-red table wine at the time and likely not ever intended to go up against these more expensive titans.
  3. Sebastiani, Cabernet, Proprietor’s Reserve, North Coast Counties, 1977 and Stephen Zellerbach Vineyard, Cabernet, Alexander Valley, 1978 were also in the running for favorite, as were several other wines vying for a place in the top 3. I was pleased for Don that his family’s wine showed so well. I was a nervous wreck knowing that our host’s family’s wine was hiding somewhere in that lineup.

Worst of Best: There really and truly were no bad wines. Not a single bottle was badly oxidized. And the ullage was excellent for all bottles:

  1. Beringer, Cabernet, Napa Valley, Estate, ‘Centennial Cask Selection’, 1973 – there was near unanimity in the group of this wine being the least favorite. This surprised me as I had posted it as my favorite wine. I felt it had fantastic aromas on the nose, and a depth of flavor, but others felt it was somewhat pruny and over the hill. Still available on some re-sale sites for $350.
  2. Grgich Hills, Cabernet, Napa Valley, 1984 – this wine garnered a few votes for least favorite. And the cork was in superb shape. So who knows? Grgich was and remains a well respected Napa winery. So many things contribute to the condition of a wine after 25-50 years. Found on some re-sale sites for $160-$300.

The Players

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A pause in the action for a quick photo. At this point we’ve quietly tasted and made notes on 5 of the 11 wines. In this tasting, I invited some of my favorite colleagues from the wine world – winemakers, collectors, customers, and consultants. But I forgot to ask permission this time around, so I am afraid I cannot identity most of them.

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Having a laugh: Stacey Clarke, Principal owner of Treehouse (the brand development company behind the spring 2023 launch of our Sonocaia estate Sagrantino) and me, Ken Wornick (Sonocaia, Dysfunctional Family, and Hydeout)

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Many of the old corks were in very fine shape, likely due to the quality of the producers, and the excellent storage history, but a few disintegrated on contact and had to be very carefully extracted and wine decanted.

IMG 5803 - Tasting 50 year old California Cabernets

11 wines lined up and quietly tasted blind. Then tasters were supplied with a list of 13 wines, out of order, and had to guess which 11 wines were which. 

Honorable mention – one of our winemaking colleagues brought a Hudson Valley Torchon Of Foie Gras (see the empty plate). It went so perfectly with our tasting. Also of note, the ducks are apparently not stuffed with feed (as with days of old). Their website says – the Moulard is a cross between the white farm duck, the Pekin, and a South American duck, the Muscovy. The Pekin has a mild flavor; the Muscovy, a gamy flavor. When the two breeds are crossed, they produce a high quality, deliciously unique flavor sought after by the finest chefs worldwide. Moulard ducks have a special ability to store fat in the liver. Like the Muscovy, they are ground-foraging ducks. Moulards don’t fly and are not fans of open water.  These  characteristics make the Moulard the ideal breed for producing foie gras.. The website says: Don’t Sweat the technique! The Torchon of Foie Gras is the ultimate cold preparation. Translating to “Towel” in French, its name is a result of the preparation method where the Foie Gras was traditionally tied in a kitchen towel, rolled, poached, and hung to chill for several days. The torchon of Foie Gras is a labor of love that we have refined for your convenience and enjoyment. Its cylindrical shape makes for an easy and impressive slice & serve that is guaranteed to delight.

Sebastiani house - Tasting 50 year old California Cabernets

The scene of the crime, the home of our very gracious host, Don Sebastiani Sr. of Sonoma. My thanks as always to Keith Casale, CFO of Landers Curry, who assisted Don (and me) in organizing this tasting.

Chicken Murder, Bobcat style

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Went for the usual collection of chicken eggs at dusk, found this sad scene of feathers but no chicken – one of the most productive and peaceful of our flock – a Buff Orpington chickens was killed. Looks like it was pulled through a hole in the fence and dispatched just outside the coop door. This might be the first time a bobcat has taken a chicken. For us, it’s usually the hawks.

Bobcat - Tasting 50 year old California Cabernets

The likely fugitive from justice, a really gorgeous Bobcat crossing from the chicken coop to the vineyard. Note the telltale striping on the front left leg.

Sonoma – wine tasting, film, food, horses, chickens, and fun

Sonoma – wine tasting, film, food, horses, chickens, and fun

This is where I try to convince you to be entertained for a few minutes with little bits of fun from Sonoma –

 

Blind Tasting: 2013 Napa Valley Cabernets and 2020 Sauvignon Blancs from 5 Countries

Many thanks to friend and colleague, Keith Casale, who helped launch this inaugural tasting event at the Hydeout Sonoma. Also, thanks to Lisa Lavagetto for the delicious catering effort.

Sonoma Int’l Film Festival – 25th Anniversary

SIFF opening night - Sonoma - wine tasting, film, food, horses, chickens, and fun

Opening night of the 25th anniversary of the Sonoma International Film Festival. Here, in Sonoma’s art deco Sebastiani theatre, artistic director Kevin McNeely interviews the “Lost City” film’s directors, brothers Adam and Aaron Nee. This was the film’s premiere, featuring Sandra Bullock and Channing Tatum (with a hilarious cameo by Brad Pitt) and the audience were roaring in their seats. One of the very best events in wine country, the festival runs over 5 days, 7 venues, dozens of fantastic films, and endless food and wine.

SIFF leadership - Sonoma - wine tasting, film, food, horses, chickens, and fun

The new leadership of the Sonoma Int’l Film Festival for the 26th year: L to R, Kevin McNeely (Artistic Director), Bob Berg (Chair of the Board) Jon Curry (Immediately. Past Chair of the Board), Ken Wornick (Vice-Chair of the Board)

Sonoma grapevine bud break – 2022

What a cliché – bud break in wine country. And yet it is truly the annual renewal of life after a welcome and much needed cold rainy winter.

Chickens

Chicks - Sonoma - wine tasting, film, food, horses, chickens, and fun

New arrivals – over 30 new chicks who will grow up to be egg producers of the team of Dysfunctional Family Chickens

Video – Hydeout Sonoma welcomes a new batch of very cute Dysfunctional Family Chickens

Horses
Horses panoramic - Sonoma - wine tasting, film, food, horses, chickens, and fun

Five of us from Sonoma rode in the 75th anniversary of the Desert Caballeros horseback ride in the Sonoran Desert in Arizona. 100 miles in 5 days, sleeping under the stars at night.

Video: check out this video of 160 horses riding into the Sonoran Desert

Weather
weather 1 - Sonoma - wine tasting, film, food, horses, chickens, and fun

Rain! After two atmospheric rivers in late Fall, it seemed the rain would never return. But in early April, a series of storms rolled through Sonoma. Here, the Hydeout weather station was so shocked by it all, it displayed 10.24 inches rain in an hour. Repairs are in order. But still, rain in any amount is welcome.

Learn about and order our wines here: Dysfunctional Family Winery – rosé and red blends

Legacy of Zinfandel – a wine tasting at Don Sebastiani’s home cellar, and other Sonoma Valley events

Legacy of Zinfandel – a wine tasting at Don Sebastiani’s home cellar, and other Sonoma Valley events

Legacy of Zinfandel in California – the Sawyer/Casale tasting panel

Generously hosted by Don Sebastiani in his home cellar, and curated by 3Badge/Gehricke CFO Keith Casale and well known Sonoma Sommelier Christopher Sawyer, we tasted our way through ten carefully aged 20-30 year-old California Zinfandels. The panel participants spanned across Sonoma grape growers, winemakers, and wine industry and media experts. The entire tasting was blind which inevitably lead to informed and wild guesses about appellation, vintage, producer, style, and so on. Click HERE to see the list of wines and vintages in the lineup. 

Sawyer Casale 2 - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

Carefully and quietly tasting each wine, taking time to reflect and make careful notes. On the left side of the table, front to back – Wilfred Wong (Wine.com), Keith Casale (CFO, 3Badge, Gehricke), Rebecca Robinson (Executive Director of ZAP), Mark Dommen (Chef – One Market Restaurant), Dan Berger (Vintage Experiences). On the right side of the table, front to back – Jeff Cohn (Cohn Cellars), Gillian Balace (Treasury Wine Estates), Chris Morisoli (Morisoli Vineyard), Tres Goetting (Biale Vineyards), Mike Hendry (Hendry Vineyard), Dr. Liz Thach (Master of Wine). Don Sebastiani (at the head of the table).

Sawyer Casale 3 - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

Sommelier Chris Sawyer reveals the names, vintages, and histories of each of the ten wines. Fascinating discussion followed. These old Zins mostly showed to be very long lived and is a testament to the skill of the winemakers back in the 1990’s. Most of the wines really held up despite their age, showing soft tannins, crisp acidity, and surprisingly fresh fruit; these traits are perhaps the hallmark of long-lived Zinfandel, California’s most “native” variety. Christopher will be collating the tasting notes and will be publishing the results soon.

Click HERE to see the list of wines and vintages in the lineup. 

Sawyer Casale 4 - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

After the tasting, Chef Keith Filipello of Wild Thyme Catering served lunch to the tasting panel, on the patio of Don’s home just above of the wine cellar.

SummerFest at Sonoma International Film Festival Aug 5th – 8th, 2021

A not-to-be-missed event in Sonoma, the SummerFest film festival is loaded with great films, wine, food, music, and fun. Tickets to this party are going fast. Click here to buy tickets and join the party

SIFF SUMMERFEST 2 - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

The SummerFest mini-festival is not to be missed. The event features 40 narratives, documentaries and short films from 15 countries screening in person at Sebastiani Theatre and Andrews Hall (at the Sonoma Community Center) all weekend, two outdoor winery screenings with live music, and SIFF Screen & Cuisine, a dinner, live music and film special events.

SIFF Kevin breakfast - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

Sonoma Int’l Film Festival Artistic Director Kevin McNeely serves a very bountiful breakfast at his hillside home above Sonoma town to his new SIFF board V.P. (that would be me). Kevin is the man behind the curtain at the festival and a wonderful leader who expertly guides the festival staff and cheerfully greets all festival guests.

Jack London State Park – a gala donation dinner event

Another Sonoma treasure, Jack London State Park is packed with history, hiking and biking and horse trails, and historic buildings. In early June, a small group of friends gathered for a private dinner hosted by park staff. In luxury SUV’s, our group of ten was ushered to near the top of the park, just short of the summit 4.5 miles from the parking lot at 2,464 feet. We hiked the hilariously easy last 100 yards (seen here) to the top and enjoyed bubbles, rosé, and views of the Sonoma Valley. Then we walked back down to the cars where we found tables set up for a very thoughtfully prepared meal. After a couple of hours of food and fun, we drove half way back down the hill to a clearing and watched a stunning moon rise. And all for a good cause. Next up – click here for tickets to the upcoming Jack London State Park gala.

Jack London 2 - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

A group of Jack London Sate Park supporters arrives at the top of Sonoma Mountain after an exhausting 100 yard walk to the top.

Jack London 1 - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

In the wee hours well after dinner, the group settles in to watch the full moon rise from a clearing in the park. This photo was taken in complete pitch-blackness with an old iPhone and the photographer disavows any responsibility for the appearance of the participants.

A local Sonoma men’s group affectionally known as the “Choir” enjoyed a night of ‘practice’ with a tequila tasting generously hosted by one of our winemaker members. 123 Spirits founder David Ravandi presented the tequila lineup. The tasting took place in an old “Turkey Barn” just across the street from the world-wide headquarters of Dysfunctional Family Winery.

Tequilla 1 2 3 - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

Left to right, Blanco (1), Reposado (2) , Añejo (3) – part of the 123 Spirits tequila lineup. Behind the bottles, yours truly Ken Wornick on the left (with maybe a bit too much sun), and David with the hat.

123 Spirits founder David Rivandi - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

123 Spirits founder David Ravandi explaining how he manages his farming and agave fermentations.

123 Spirits tasting panel - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

As is standard protocol, the faces of “Choir Practice” members have been blurred to maintain an air of confidentially. The group placed a lot of orders and nearly drained his current inventory.

Tacos - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

These delicious homemade tacos were supplied by Dani Luzzati from Bella Lu Catering.

More wine country news from Sonoma – barrel tasting, interviews, new oak barrels, etc…
Keatings - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

In front of a stack of Hydeout Sonoma and Dysfunctional Family Winery barrels, we are barrel sampling the inaugural 2020 vintage of the Keating Family “Quail Run” Cabernet Sauvignon, scheduled for release in September 2022.

Jan Keating - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

Jan Keating, artist and art educator, taking notes in discussion for the family’s “Quail Run” estate Cabernet

wine barrels for harvest 2021 - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

Preparing for the 2021 harvest, in front of +/- a hundred Hydeout Sonoma and Dysfunctional Family Winery barrels full of client wines sits a dozen new French oak barrels from Tonnellerie Bel Air.

ADA73545 44E9 4022 99DB 9F2DB9052761 - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

The entire Wornick family for my dad’s 89th birthday and mom’s 85th birthday – mom and dad front center, with brothers, wives and kids; celebrated on the Bay and at the Ballpark, this group represents the completely unsuspecting inaugural members of the original dysfunctional family.

Ken in grapes rotated - Legacy of Zinfandel - a wine tasting at Don Sebastiani's home cellar, and other Sonoma Valley events

Thank you for reading another installment of the Dysfunctional Family Winery blog, sincerely, Ken

Fun topics from Sonoma’s Dysfunctional Family Winery

Fun topics from Sonoma’s Dysfunctional Family Winery

Customers support our on-line launch…

Quick shop link: Dysfunctional wine Discount code at check out: “Hydeout”

Sonoma International Film Festival captures a Methuselah

Memories of a motorcycle adventure to Patagonia, Argentina

Tasting panel at the winery

Reader’s ask: “What part of the wine business is actually fun?” The wine business can be a complicated industry to navigate. Many wineries employ a team of professionals to help plan their way through branding, pricing, packaging, target demographics, the logistics of inventory planning and distribution, etc. Building distribution channels and tracking sales metrics requires expertise and data. And the wine industry, like many, is now an environment where “big data” rules the day. Careful dissection of customer acquisition costs, customer purchasing habits, and distribution channel metrics now takes place in dark rooms pouring over carefully accumulated data. And frequently the wines need to be similar from one vintage to the next – in order to meet and keep meeting a customer’s expectations.
I am not fascinated with that part of the business. For me as a smaller operator, I much prefer focussing all of my attention on growing grapes and making wines. And rely somewhat on creativity and luck to obtain customers. We produce wines which are rarely similar from one vintage to the next, as the quirky labels testify, often reflecting the individual vineyard sites as they change from one season to the next, experimenting with various techniques and blends and barrels in the winery, and offering wines to our customers who enjoy getting away somewhat from the ‘expert scores’ and ‘safe’ cookie-cutter profiles. It takes a certain degree of confidence to sell wines like this. And it definitely takes a certain degree of risk for customers to try our wines. For those who have tried us out, we sure appreciate your courage!
DYS bottle - Fun topics from Sonoma's Dysfunctional Family Winery

There’s still time to order wine with a “blog subscriber discount” using the code word “Hydeout” – just enter the word “Hydeout” when you check out from the on-line shopping portal found here: https://www.sonocaia.com/shop/

Pruning our ‘Estate Reserve’ Sagrantino vineyard in the winter of 2021. 

 

Sonoma vineyard client - Fun topics from Sonoma's Dysfunctional Family Winery

View of one of Hydeout Sonoma’s client vineyards, this spectacular property is just above the small town of Sonoma. Looking north, old head-pruned zin in the foreground, on the above-left is a lavender field and above that is a new Petite Sirah vineyard on a very steep side-slope, and in the background-right is a new Cabernet block planted just last year. These were already open fields, the drainage corridor has been carefully preserved (see center of image), and no trees were taken down.

 

UTV - Fun topics from Sonoma's Dysfunctional Family Winery

L-R, Cynthia, daughter Sophia, and me – on a chilly morning out in the vineyards on the reliable Polaris UTV reviewing recent pruning. We thank you all for the continued support of our new Dysfunctional brand launch.